Thanks to our partnership with Dow, we had the opportunity to be part of a unique collaboration, using a NASCAR event to highlight the importance of water and land conservation. We teamed up with Ducks Unlimited, Living Lands & Waters, Louisiana State University, Dow, Friends of the Fox River, and the Richard Childress Racing (RCR) Team - including Austin Dillon, driver of the No. 3 Dow Chevy, and his pit crew for a weekend focused on water and nature. The weekend kicked off with a river cleanup, followed by a summit focused on water and land conversations, then ended with the Enjoy Illinois 300, a NASCAR Cup Series race.

RIVER CLEANUP

River Heroes from Living Lands & Waters led a river cleanup with the help of approximately 40 volunteers, resulting in 1,780 lbs. of trash being removed from an island in the middle of the Mississippi River. Volunteers partnered to raise awareness for the critical needs of water and nature ecosystems and to inspire people to get more involved in improving, protecting and preserving the world’s rivers.

CONSERVATION SUMMIT

After the cleanup, all participants gathered to discuss the importance of water and land initiatives and to explore more ways to collaborate and raise public awareness around the importance of our planet’s rivers and various ecosystems. Rivers are Life is proud to partner with like-minded businesses, educational institutions, non-governmental organizations and activists willing to contribute invaluable research, expertise, and resources to help move the needle for river sustainability. 

ENJOY ILLINOIS 300 NASCAR RACE

Richard Childress Racing (RCR) Team used this race as an opportunity to highlight Rivers are Life and our incredible, earth-saving partners on the No. 3 Dow Chevy. Driven by Austin Dillon, the No. 3 car featured custom, original artwork with a nod to water and nature conservation. We were honored to watch our logo zoom around the track at 200+ mph!